According to research findings, when the wall-mounted network advertising machine advertisement can attract a certain number of fans, the user's recall rate, awareness and purchase tendency of the brand advertisement will be significantly improved. Simply put, the report shows that when a brand is mentioned or supported in a wall-mounted network advertising machine, it can increase the loyalty of the advertising brand. There are several factors that the wall-mounted network advertising machine can help increase the advertising meeting rate.
Increased recall rate
Research shows that when comparing people with similar characteristics, users who see wall-mounted advertising machine ads have an average recall rate of about 10 percent higher than those who do not see ads, and their brand identity is 4 percent higher. , The purchase intention is also 2 percent higher. If similar information appears in the user's news delivery at the same time, the increase in recall rate will rise sharply to 30 percent . The brand recognition of wall-mounted network advertising players will also be similarly improved, from the original 4 percent to 8 percent and 13 percent respectively. The increase in purchase intention will also be increased to 8 percent in the latter two cases.
Free advertising play mode
The engineer of Beijing Yueshi network advertising machine manufacturer told us that the wall-mounted network advertising machine is actually a new media operation method that combines paid media and free media. The wall-mounted network advertising machine connects a specific brand with a mobile population. The method will be more effective than the widespread introduction of social commentary.
The recall rate of wall-mounted network advertising machines is only slightly higher than that of standard ads in other projects, but if social elements and the "organic" information provided by users' friends are integrated, the recall rate will be greatly improved.
Conventional advertising is mediocre
Compared with ordinary banner advertisements, the wall-mounted network advertising machine integrates "organic" people and provides many functions for advertisers. Compared with print advertisements, dynamic advertising effects are more attractive to consumers. Attention.
Long-term investment in wall-mounted network advertising media should be made, not just short-term projects. In order to increase the feedback rate, the actual purchase behavior is replaced by purchase intention. In reality, the wall-mounted network advertising machine is obviously a potential consumer product that helps to increase the rate of advertising conferences.
