Find først forbrugernes ventetid (såsom kasseskranker, metroperroner, billetkontorer osv.) eller steder med høj trafik (såsom elevatorer, rulletrapper, verandaer osv.). Uanset hvor som helst, er det sted, hvor forbrugerne venter, det bedste sted for reklamemaskinen.
Secondly, for the retail environment, consumers' habit of entering the store can be considered. Retailers can install the advertising player inside the front door, about 10-15 feet from the entrance to the right, because people enter from the front door and must not ignore the front door, and they have a tendency to focus on their goals. The windows of shops and restaurants can be great locations for touch-in-one advertising machines, because they can be used to draw customers and business closures to capture more attention during store opening hours.
For det tredje skal du overveje belysning for at sikre, at forbrugerne kan læse under passende lysforhold. Undgå for meget omgivende lys på installationsstedet (hvis dette er den bedste placering, skal du sørge for at vælge en skærm med høj-lysstyrke), hvis solen skinner direkte på skærmen, vil det gøre det svært for forbrugerne at se indholdet skubbet på skærmen.
The most common placement error is that the wall-mounted advertising machine hangs too high or too low. Customers passing by the store, their concentration is mainly in front of the goods, they may not look up or down, so in this case, it is possible to completely ignore the content on the advertising machine. Therefore, it is recommended that the advertising machine should be placed at the level of people's sight, so that the content can be displayed to those customers who wait for a period of time or pass by directly.
Uanset om det er at øge kundetrafikken eller fremme salget af bestemte produkter, skal du forstå målet med reklamemaskinen og derefter placere den det rigtige sted.
