When people can easily obtain any desired information through the handheld device, the audience's interest in the content of the outdoor advertising machine will be reduced accordingly, and the influence of the content of the advertising machine will be drastically reduced. Nowadays, under the influence of the tide of informatization, the penetration rate of portable devices such as smart phones and tablet computers is increasing. With these portable smart devices, people can obtain interesting information anytime and anywhere. For advertising player operators, competing for the attention of target customers is the crux of the problem.
(1) Annoncemaskinens placeringslayout: Butikkens layout skal overvejes bedre. Hvis du har brug for at tiltrække mere trafik, kan du stille reklamemaskinen ved indgangen til butikken. Hvis du vil øge salget mere, kan du lægge den i nærheden af kassen. Faktisk er der mange faktorer, der påvirker annonceafspillerens installationsposition.
(2) Provide product promotion discount information and festival-related content: everyone likes good-quality and cheap things, especially during the Spring Festival. Provide consumers with product promotion and preferential activities to promote consumers' desire to buy. At the same time, content related to festivals can be played appropriately to make the store environment more pleasant. Let consumers more enjoy the whole shopping process.
(3) Berøringsinteraktiv oplevelse: Til indkøbscentre kan interaktive løsninger bruges til at underholde forbrugere i alle aldre. Ingen grund til at lære, alle kan bruge det, hvilket er reklamespillerens største magiske touch. Ved hjælp af denne teknologi kan forbrugerne nemt kende den relevante information, så længe de let rører ved billederne eller teksten på reklamemaskinens skærm med deres hænder.
Derudover kan det også lindre angst og udmattelse forårsaget af overfyldte og lange køer ved at give en interaktiv atmosfære, og kan gøre fuld brug af funktioner såsom augmented reality og gestus control til at interagere med forbrugerne.
Long-term waiting in line often makes consumers' shopping experience impatient. Advertising machines are a key factor in reducing the perception of waiting time, especially during holidays. Many stores have advertising machines, which can be fully utilized to entertain consumers, attract and divert consumers' attention, and even promote consumers' desire to purchase products and increase the probability of consumption.
