Med den fortsatte intensivering af konkurrencen på markedet indtager brand marketing en højere og højere position i udviklingen af virksomheder. Men da priserne er skyhøje, og reklameomkostningerne for traditionelle medier fortsætter med at stige, har nogle virksomheder ikke været i stand til at få enderne til at mødes. Især for mange små og mellemstore-virksomheder er tv-reklamer i bedste sendetid endnu mere uhåndgribelig. Over for de presserende behov for virksomhedsudvikling er det blevet en vigtig opgave for mange virksomheder at finde en balance mellem investering og reklameeffekt. Den hurtige stigning i samfundsreklamer er produktet af denne balance.
Den så-fællesskabsvæg-monterede netværksannoncemaskine henviser til de annonceringsoplysninger, der er placeret på fællesskabsinformationsplatformen. Baseret på installationsfleksibiliteten af den vægmonterede-netværksreklamemaskine, kan denne form for annoncering fordeles fleksibelt i korridorer, elevatorventeområder og inde i elevatorer, der dækker en bred vifte af mennesker. Sammenlignet med traditionel medieannoncering har annoncering i samfundet ikke kun omkostningsfordele, men udnytter også nøjagtigheden af den vægmonterede-netværksannoncemaskine.
There are two standards for the delivery of community advertisements: real estate parameters and crowd parameters. The so-called real estate parameters mainly include the area where the real estate is located, the price of the real estate, the total number of households, and the occupancy rate. These data can allow advertisers to more accurately estimate their own volume, not only will not leave blank areas, but also avoid too dense advertising incurs residents' disgust, so as to maximize the utilization rate of investment. At the same time, based on the geographical location and price of the real estate, the relevant brand owners can more accurately determine the degree of matching with their own brands, achieving an effect of 1 plus 1 greater than 2. Such a good advertising effect must be through the wall-mounted network advertising machine to realise.
Crowd parameters mainly include factors such as resident type, age, check-in time, and living scale. It complements the real estate parameters, allowing further determination of the advertising content and even customized design. With the flood of information in today's society, it has become the instinct of contemporary people to automatically filter out information that they are not interested in or need. In real life, one of the main reasons that advertising messages are unpleasant is that they don't need it. Based on crowd parameters, advertisers can place a large number of targeted advertisements in a targeted manner to minimize the neglect rate of advertising information. For example, in a community where white-collar workers gather, promotional messages for branded clothing can be very lethal.
As the main place where people live and live, community residential buildings occupy a large proportion in daily activities, and their popularity is quite guaranteed. This provides fertile soil for the dissemination of advertising information. Today, the digital generation represented by the post-80s generation has gradually become the main force of consumption, and digital advertising is undoubtedly more in line with their information receiving habits. In the dual needs of advertisers and consumers, community advertising will "drive into the fast lane" and become an important force in the growth of the market for the refined application of wall-mounted network advertising machines.
