In the age of the Internet, as long as the brand is well advertised, customers are indispensable. There are various forms of advertising, from the original paper media, wall media to the current Internet media. Both online and offline are carried out simultaneously, and the most used one is offline advertising. Whether it is office buildings, hospitals, communities, bus and subway stations, etc., there will be advertisements. In response to market demand, advertising machines have become the best weapon for brand promotion. Advertising machines have a wide range of applications, and many of them like to use advertising machines to place advertisements in elevators. Why? Today, the editor will come to solve this doubt for everyone!
Why do many merchants choose to use advertising machines to place elevator advertisements? There are three reasons
First, online promotion VS offline promotion
As we all know, the Internet has already entered the second half of intensive farming, and the days of lying down and reaping online dividends are gone forever. Online traffic is getting more and more expensive, and the average customer acquisition cost on some platforms has reached 200 yuan. At this time, it is not cost-effective to smash online advertising.
Of course, not only choose offline advertising, online combined with offline, staged all-media advertising, the effect is better.
Second, in offline advertising, ladder media is a depression of value for traffic
Whether it is the investment of Alibaba and Baidu in 2018 (Alibaba invested 15 billion in Focus, Baidu invested 2 billion in the new wave), or the investment of many large and small brands in elevator advertising, objectively, the value of ladder media as an offline traffic pool has been proved.
Third, what is the value of ladder media?
①Forced reading, low interference
Everyone is exposed to a vast array of advertisements every day: the advertisements that are passed by Moments, the 90-second advertisements that have to be endured before the video is played, the spam advertisements that pop up frequently on the web... Among all these advertisements, we may I couldn't keep the slightest impression, and it caused a strong interference.
Only in the elevator, a confined space that is often awkwardly opposed to strangers, and the mobile phone signal is not so good, can you take the initiative to watch the advertisement. It is normal not to watch it once or twice. It appears in the elevator every day, and you will watch it one day. Especially 1. When you happen to have a demand 2. The content of the poster is attractive. When these two situations occur, the elevator advertisement will directly or indirectly promote consumer decision-making.
②High cost performance
Here may as well take the national uniform price of our ant spread to explain: Shenzhen, Hangzhou, Shanghai, Dongguan, the platform, the flat price, 200 yuan for an advertising space in the elevator/week, 150 yuan for the waiting hall. Unscheduled launch of no-threshold discounts.
The price is low, what about the effect? Ladder Media has helped many companies to achieve a cold start of traffic, and there are numerous successful cases.
As for why it can be almost the most cost-effective in the industry, the reason is that Ant Communication is a property company and has many property resources.
③The biggest advantage of ladder media lies in:
Your target customer group is in the community, and the elevator advertisement is the only advertisement that can enter the community. (Even the access control and barriers advertisements are only on the periphery of the community)
The people living in urban communities are the so-called mainstream people-with strong purchasing power, various consumer needs, and focus on brands. Under the general trend of consumption upgrades, these people are the main consumers.
So, your ads appear in their daily life trajectory. Does it achieve high reach, low interference, and forced reading?
④LBS strong geographic location
Big brands want product promotion and overwhelming publicity is to occupy the minds of consumers in the era of fierce brand competition; small stores want to be effective, and the store is opened in the front door of the community, and the advertisement is cast to the real estate within 2KM, which has a strong LBS attribute. , Fully goal-oriented, transforming passenger flow.
